02 Oct 2019

New Logo, Same Promise!

By Isaac J. Evans, Water Treatment Comments Off on New Logo, Same Promise!

PlutoOn February 18, 1930, Clyde W. Tombaugh discovered the celestial body we call “Pluto.” It was the first object to be discovered in the Kuiper belt, a ring of bodies beyond Neptune. Pluto is about 1/6th the size of our moon and is made of ice and rock. Imagine Tombaugh’s excitement at the Lowell Observatory in Arizona when the decades-long work culminated in the discovery of the ninth planet in our solar system. The name Pluto was suggested by an eleven-year-old schoolgirl, who received about $450 as an award. Walt Disney was so inspired by this astronomical development that he created the beloved, eponymous dog as a friend for Mickey and Minnie Mouse. All the excitement and fanfare came to a crashing halt in 2006 when, after much controversy, Pluto was stripped of its status as a planet, and reclassified by the International Astronomical Union as a “dwarf planet.” Pluto didn’t change—it was the same ol’ lovable planet it had always been—but the definition of a planet changed.

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Change is an inexorable part of life and earlier this year C&J Water introduced a good change in our water treatment division. We updated our logo to reflect our unique brand which promises high-quality products and services— without the big-brand overhead. C&J Water continues to provide local families with reliable and affordable water softeners, reverse osmosis, and other treatment solutions. Although our look has changed, we keep true to our mission. We still have the advantage of knowing how to treat water from the smallest odor problems to harsher chemical issues. Our daily work will continue to provide all our customers with access to quality, affordable water. If you have been settling for less than optimal water quality, look for our new logo and consider all the benefits of working with your friends at C&J Water.